Ad Tracker
As the Ad Tracker research results provide the data that is not accessible by the sales results, it is a very important tool to evaluate the effectiveness of the advertisement campaigns.
SolidData Ad Tracker methodology lets you quickly and easily access measurable results to analyze the effectiveness of your ad campaign. Ad Tracker is a quantitative study using the online survey methodology.

1st Section: Ad influence on the consumer
Advertisement recognition
Spontaneous recognition - can consumers recall any recent Ads within the advertised product category. Prompted recognition - can consumers recognize the Ads from the visual Ad materials provided in the survey.
Advertisement influence
Evaluation of the rational, emotional and motivational stimuli of the Ad. Rational stimuli relates to the information provided in the Ad: product description, product differentiation from the competition and the reasoning why the consumer should choose the product of the particular brand. Emotional stimuli relates to the overall feeling about the product quality and trust to the brand. Motivational stimuli relates to the influence on the consumer's decision making - to consider purchasing the brand and suggesting to others.
Brand awareness
The difference of the brand and product awareness in the two customer groups: those who have / have not seen the advertisements.
Product purchase
How many of the respondents the product purchase and the consideration to purchase was influenced by the advertisements.
New customers
How many respondents purchased (started using) the product after the advertisement campaign.

2nd Section: Analysis of the advertised brand and product
Spontaneous brand awareness
A measure of how many respondents can quote a brand name thinking about the advertised product category.
Prompted brand awareness
A measure of how many respondents claim to have seen or heard of the brand after looking at the brand logo and product package provided in the survey.
Brand perception
Rational and emotional perceptions about the brand. Comparison with the closest competitors.
Potential customers
Lost and gained sales analysis (how many respondents considered purchasing the product and how many actually went on to make the purchase).
Customer profile
Demographical profile of those who purchased the product and those who considered purchasing the product but went on to purchase different products.
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Online research panel in the Baltic States